Customer Experience (CX): Customer Experience Management
A sure way to increase your revenue is to improve your customer experience. That's why smart companies spend a lot of time and energy on customer experience management, also known as CEM or CXM. The main focus of CXM is optimizing the customer experience to strengthen the relationship between customer and brand. In this course, we'll unpack what exactly CXM is and go over the key aspects, which include empathy, touchpoints, continuous improvement, and metrics.
Keywords: business skills, business, customer service, HSI-ej4, Customer Experience, Customer Experience (CX): Customer Experience Management
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