Customer Experience (CX): The Customer Journey

Customer experience (CX) exploration inevitably involves the discussion of the customer journey. The customer journey maps potential touchpoints, allowing businesses to understand and strategize customer interactions. Strategic planning along the journey is crucial for turning customers into loyal advocates, ultimately leading to increased profitability. So, in this course, we'll walk you through the five phases of the customer journey: awareness, consideration, purchase, retention, and advocacy.

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