Customer Relationship Management: 01. Introduction to CRM
Customer relationship management, or CRM, is a strategy and set of tools that organizations use to manage and analyze customer interactions and data throughout the customer life cycle. It's all about improving your understanding of your customers, which helps you build stronger customer relationships, provide better service, and make informed business decisions. In this course, you'll learn the fundamental components of CRM, discover popular CRM platforms, and explore ways to implement CRM.
Keywords: business skills, business, customer service, HSI-ej4, customer relationship, Customer Relationship Management: 01. Introduction to CRM
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