Customer Relationship Management: 02. Utilizing CRM

Customer relationship management platforms are invaluable tools for organizations aiming to streamline their sales processes and maximize customer satisfaction. A well-implemented CRM system helps manage sales leads, caters to existing customers, and even rekindles connections with former ones. There are three key aspects of utilizing a CRM platform: managing sales leads, serving existing customers, and reconnecting with former customers. We'll discuss each of these elements in this program.

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