Small business owners often carry the whole load themselves, producing or manufacturing the product, handling hiring or accounting, and selling the product or service. Sales comes naturally to some people but not to everyone, and this course covers the sales concepts and methods that help owners who fall into that second group.

What this course covers:

• Sales concepts and methods for owners who do not consider sales their strength
• Creating your personal brand
• Marketing that personal brand
• Developing a sales process
• Different sales methods that help maximize your sales strategy and bring in more profit

It suits small business owners who are responsible for selling their own product or service.

Whatever its size, your business network is worth building, from mentors and references to prospective clients.

What this course covers:

• Assessing the state of your business network
• Using engagement to build relationships
• Using selectivity to focus on valuable connections

Create business relationships that last.

When doing business with friends and family, there are typically more feelings involved. Therefore, the rewards can be greater. But so can the conflict. What are some strategies you can apply to business with friends and family? And how can you overcome issues when they do arise? That's what this course is all about. We'll talk about defining people's roles and responsibilities and go over two basic methods for resolving conflicts. We'll also discuss the importance of healthy communication and setting clear expectations and policies.

There are ethical pitfalls everywhere for small business owners. These are things that could cost you your reputation, damage trust within your company, and even bring legal ramifications. One seemingly minor infraction can devastate you and your company, if you're not educated. In this course, we'll cover ethical issues you may face like conflicts of interest, bribery, nepotism, intellectual property theft, fudging numbers, harassment and discrimination, exploiting your employees, and writing fake reviews. We'll go over ways to deal with ethical issues and learn how to avoid them in the first place.

This program is about one specific step in small business hiring: posting the job opening.

What this course covers:

• Tips on how to recruit
• What to put in your job ad
• How to write a clear job description
• Selling your company to potential employees
• Where to post, from social media sites to your company website and local business groups

Get your opening in front of the right candidates.

You've posted a job ad and received resumes from applicants who are interested. What's next? Hopefully, you've sorted these submissions into yes, no, and maybe piles, so now it's time to conduct interviews. In this course, we'll go over the interview process. We'll

include how to do a screening interview over the phone, how to determine who should do the interviewing, and how to pitch your company. We also cover what questions to ask to really get to know the candidates and their qualifications. And lastly, we'll discuss

checking references and extending an offer.

Getting your new hire set up for success is perhaps the most critical step in hiring someone into your small business. From getting proper paperwork completed, to making introductions, to training them on all of their job duties, there's a lot to accomplish. In this course, we'll walk you through everything you need to know to get someone successfully onboarded. We'll discuss what needs to be done before the first day, on the first day, as well as what should be completed within the first 30 days.

One of the most daunting tasks of owning a small business is understanding the federal HR laws that apply to you. These laws differ depending on the size of your business. This series is designed to help you understand the various laws so you're able to stay compliant. Your state or city may have additional requirements that you'll need to follow as well, so always consult with an employment attorney in your area to make sure you are in compliance with all relevant laws. In this first program, we'll discuss the federal laws that apply to businesses of every size.

One of the most daunting tasks of owning a small business is understanding the federal HR laws that apply to you. This series is designed to help you understand the various laws so you're able to stay compliant. These laws differ depending on the size of your

business. If your business has grown to 15 or more employees, there are new laws that apply to you, in addition to the ones we covered in the last program. Here we'll talk about the laws that apply specifically to companies with 15 or more employees. All of these laws deal with different types of discrimination.

One of the most daunting tasks of owning a small business is understanding the federal HR laws that apply to you. These laws differ depending on the size of your business. If your small business has grown to 20 or more employees, there are new laws that apply to you in addition to the ones we covered in the previous programs. Be sure to watch those courses if you haven't already. Here we'll talk about the two new laws that apply specifically to companies with 20 or more employees.

One of the most difficult tasks of owning a small business is understanding the federal HR laws that apply to you. These laws differ depending on the amount of employees your company has. If your small business has grown to 50 or more employees, there are new laws that apply to you in addition to the ones we covered in the previous programs. Be sure to watch those courses to know what those laws are. In this program, we'll discuss the two new laws that apply specifically to companies that have grown to 50 or more employees.

One of the most difficult tasks of owning a small business is understanding the federal HR laws that apply to you. These laws differ depending on the amount of employees your company has. If your small business has grown to 100 or more employees, there are new

laws that apply to you in addition to the ones we covered in the previous programs. Be sure to watch those courses to know what those laws are. In this program, we'll discuss the two new laws that apply specifically to companies that have grown to 100 or more employees.

You need a website. There is no way around that. No matter how small your business is, people want to find you online. Your website represents who you are and potential customers want to learn about you, they want to see your products and service offerings, find your contact information, and much more. The good news is that you do not have to build your website all by yourself using HTML. This program walks you through several tips to build a website that is manageable to you and gives the customers what they want.

Printing has evolved from the old laborious process that used to require rubber plates and months of work.

What this course covers:

• How on-demand printing and 3-D printing changed what's possible
• Having materials printed and shipped to you or directly to a customer
• Options like thank you cards, logo flashlights, calendars, and point of sale materials
• Why printing is now an easy and affordable option

A practical look at printing for a small business.

Shipping seems manageable at first, then slowly scales until it is too much to handle alongside everything else.

Whether you are sending products to customers or moving paperwork between vendors and suppliers, this course shares ten practical tips to help you manage shipping as your small business grows.

It's an understatement to say that technology has changed the way we work. It has given us the ability to do so much more in a shorter amount of time than anyone could have ever imagined. As a small business owner it might be hard to justify investing in a new software

program because you have always done things one way. But as you grow, it will become more and more difficult to manage everything on pen and paper or through spreadsheets. Here we will review some of the technology options that can help you streamline the management of your business.

Owning a small business means wearing many hats, with duties that are vast, ever-changing and hard to balance.

What this course covers:

• Identifying the many roles small business owners take on
• Prioritizing your responsibilities
• Managing your time wisely
• Recognizing when it is time to delegate

It is built for small business owners who want to juggle their responsibilities and run their business effectively.

Marketing is essential to running a small business, even if no one on your team has a marketing background.

What this course covers:

• Why marketing matters for a small business
• How to get started building a marketing plan
• Strategizing your marketing budget
• Practical tips for owners new to marketing

Ideal for small business owners taking marketing into their own hands.

If you run a small business without a marketing department or degree, this course gives you the goals and strategy you need to market effectively and grow.

What this course covers:

• Traditional marketing methods many companies use
• More cost-effective marketing techniques
• How to set clear marketing goals
• How to measure your marketing results

For small business owners who want a practical marketing starting point.

This course shows small business owners how to track marketing results so you know exactly where your time and money are best spent.

What this course covers:

• Understanding marketing channels
• Key performance indicators (KPIs) for marketing
• Measuring return on investment (ROI)
• Monitoring and reviewing your marketing activities

For small business owners who want a marketing plan that grows with the business.

As a small business owner, federal law requires you to provide certain benefits to your employees. This course explains what those benefits are and what they mean for you.

What this course covers:

• Time off and the Family Medical Leave Act (FMLA)
• Workers' Compensation
• Medicare and Social Security
• Unemployment insurance and healthcare

State laws often add local requirements, so check with an employment attorney to stay compliant.

If you wish to attract and retain the best talent and keep your employees happy, then you should consider providing additional benefits beyond what's required by law. According to the Bureau of Labor Statistics, the cost to you of a benefits package is about 30% of each employee's total compensation. In this course, we'll go over several optional benefits including health insurance, vision and dental insurance, retirement, life insurance, disability insurance, paid time off and holidays, and bereavement leave. These benefits are optional, but most employees expect and want these from any employer.

Competing with larger businesses can be difficult when it comes to benefits. As a small business, you may not be able to offer the most expensive or generous package. However, you can provide employees and potential employees with some fringe benefits at minimal or zero cost to your bottom line. These are often just as desirable as any other type of compensation. In this course, we'll take a look at some additional offerings you can provide, including flexible scheduling, working remotely, bringing pets to work, and other attractive options.

You had a passion or a big idea and decided to go for it, but you have little to no finance experience. Now you're trying to determine how to effectively manage your small business finances. Maybe numbers just aren't your thing and the finance part is overwhelming you. Whatever the case, this course is designed to help you better understand what's involved in accounting so you're set up for success. We'll talk about organizing your finances, reviewing costs, invoicing, accounting software, and what to do as your business grows.

If you weren't an accounting major, some of its terminology may seem like a different language. In this second course, we define basic accounting terms and go over the accounting documents every business needs, including balance sheets, income statements, cash flow statements, and revenue forecasts. We also discuss the four general types of taxes and what the government requires of small businesses at both the state and federal level.

If your business has employees, you have to run payroll, and payroll can mean a few different things. In this course, we go over exactly what those are.

We discuss choosing your payroll schedule, ways to pay your employees, and how to determine how much to pay, along with employee taxes. Lastly, we cover maintaining records, filing forms and depositing taxes for your small business. Always check with an employment attorney who knows the rules for your specific locality.