B2B Customer Service Excellence: Customer Relationship Management
Customer relationship management, or CRM, is the combination of principles, practices, strategies, and technologies used to manage and analyze customer interactions, and data, throughout the customer lifecycle. In this program, you'll learn how to use CRM to build customer relationships, drive retention, streamline processes, grow sales, and enhance the customer experience.
Keywords: business skills, business, customer service, HSI-ej4, B2B Customer Service Excellence: Customer Relationship Management, B2B Customer Service Excellence, Customer Relationship Management
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