Marketing Essentials: 03. Brand and Product Overview

Description

If you have a superb product but a weak brand, you'll be lucky if anyone tries your product at all. Those are two big words you'll hear a lot when it comes to marketing: "brand" and "product." You might think they are the same, or that one is more important than the other. Neither of these are true. There are several fundamental differences between a brand and a product and it's important that you understand these differences. In this course, we'll go over the uniqueness of each, but also discuss how they're in balance with one another.