Tough Customers: The Hesitator

Created by: HSI - Health & Safety Institute Top Author
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Last Updated 02/2026
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Amendment 42-24 Authorized for use 1 January 2025 / Mandatory 1 January 2026

Description

Being a salesperson is difficult, and tough customers will throw all sorts of obstacles at you, from their budget or schedule, to "better" competition or the need to run it by their boss. All of these objections can be overcome, but the really tricky customer is the hesitator. The hesitator is indecisive, and they take up more of your time than they should. So, what's the best way to deal with the hesitator? That's what we'll cover here.

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