Managing an Enterprise Account: 03. Lifetime Customer Value
Last Updated 02/2026
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What you'll learn
Need to know when you're managing an enterprise account and it's called "lifetime customer value."
Lifetime customer value takes a look at what that customer is worth to you and your company over the entire period of the relationship
Description
There's something you need to know when you're managing an enterprise account and it's called "lifetime customer value." Lifetime customer value takes a look at what that customer is worth to you and your company over the entire period of the relationship. It's about revenue in the long run.
Managing an Enterprise Account: 03. Lifetime Customer Value
Managing an Enterprise Account: 03. Lifetime Customer Value
There's something you need to know when you're managing an enterprise account and it's called "lifetime customer value." Lifetime customer value takes a look at what that customer is worth to you and your company over the entire period of the relationship. It's about revenue in the long run.
