Managing an Enterprise Account: 08. Selling Benefits

Created by: HSI - Health & Safety Institute Top Author
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Last Updated 02/2026
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Amendment 42-24 Authorized for use 1 January 2025 / Mandatory 1 January 2026

Description

To be a successful salesperson, you need to remember one key point, and that's how to turn a feature into a benefit. We need to get the customer to understand that our solution idea benefits them, not just us. This course explores how to accomplish this in a very simple way.

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